Changelog
What's new in Hookly AI: every feature, fix, and improvement we've shipped since we started in October 2025.
Product Release Timeline
- v2.2.0October 2026
Tweet Repurposing & the Public Blog Repurposer
Repurposing completes its loop: the Blog Repurposer now accepts tweet/X links alongside blogs and pasted text, and a free no-signup tool page brings scored conversion to the public funnel — with every draft measured against the source pasted as-is.
- New
Tweet → LinkedIn post repurposing
Paste an x.com or twitter.com status URL into the Blog Repurposer and the tweet is fetched and expanded into full LinkedIn drafts — the argument developed, structure added, and a strict no-invention rule: nothing appears in the draft that the tweet does not say. Tweets join blog URLs and pasted article text as the third input type.
- New
Free public tool page: /linkedin-post-repurposer
The no-signup funnel version of the repurposer: blog URL, pasted text, or tweet link in, one scored draft out (insight, story, or listicle format), with the before/after delta shown on every run. IP-metered fairly, and it feeds anonymized scores into the data-study corpus.
- Improved
Honest before/after everywhere
The "as-is" comparison now adapts to the source — a tweet is scored in full, a blog by its opening — and both the in-app tool and the public widget label where the before-state came from. Same scoring engine on both sides of the delta, same published rubric.
- v2.1.0October 2026Major Release
First Data Study: The State of the LinkedIn Hook
The scoring moat goes public: our first quarterly data study aggregates the real corpus — 177 scored hooks, 61 scored posts — into publishable benchmarks, with small-sample statistics explicitly withheld instead of published.
- New
The State of the LinkedIn Hook, 2026 (/insights)
A quarterly data study built from the production scoring corpus, snapshot October 8, 2026: score distribution (mean 66.3, zero hooks below 45), style benchmarks (bold statement leads at 70.2, +9.0 over story), corpus composition, and a publish floor — no statistic ships with fewer than 10 observations. The withheld list is published too. Re-aggregates quarterly; next snapshot January 2027.
- New
Formatter Studio, Character Counter & LinkedInFormatter comparison
The text formatter upgrades to a 16-style studio with live feed preview, headline mode, a symbols library, and one-click clear formatting; a new /linkedin-character-counter checks every official 2026 limit (posts 3,000, comments 1,250, headline 220, About 2,600 plus the 210/140 folds) with code-point accuracy; and /vs/linkedinformatter opens the third comparison front with honest concessions.
- Fixed
Scheduled-post image attachment in production
The image columns created by the October 7 migration used snake_case names while the Prisma model expected camelCase, so every image attach silently degraded to text-only. The schema now maps to the production columns; attaching, previewing, and publishing images with scheduled posts works again.
- v2.0.0October 2026Major Release
Paid Launch, Profile Review & Support Assistant
Hookly officially launched its paid plans: Pro and Elite are live with the founding price locked for life, the free plan settles into 30 scored requests a month, and two flagship features ship alongside — the LinkedIn Profile Review and a site-wide support assistant.
- New
Profile Review — PDF or LinkedIn URL
Get an 8-element scored evaluation of your LinkedIn profile with concrete rewrites, quick wins, and an action plan. Paste your public profile URL (fetched automatically) or upload the PDF export from LinkedIn. The latest report is saved to your account, and re-running shows your score change versus the previous run. Runs use a separate monthly allowance that never touches generation quotas (Free 2, Pro 10, Elite 30). — Update: profile review by URL is temporarily unavailable while we rework it; use the PDF export, paste, or manual method for now.
- New
Support Assistant
A friendly AI helper on every page answers questions about plans, limits, features, and where to find tools — and routes billing or account issues to human support.
- New
Pro & Elite Plans
Pro: $29/month with 800 scored generation requests (founding members keep $14.50/month for life). Elite: $39/month with 3,200 requests — 4× every Pro allowance under fair use. Both include a 14-day money-back guarantee.
- Improved
Usage Analytics
The dashboard analytics tab now tracks every tool — hooks, posts, Content Packages, blog repurposes, carousels, post ideas, comments, hashtag sets, analyses, and profile reviews — with real usage versus your plan allowance and a reset date.
- Improved
Free Plan Clarity
Nothing you created is deleted. Free limits settle to 30 scored generation requests a month across all tools, and every tool shows exactly where your allowance stands.
- v1.5.0September 2026Major Release
Content Suite: Carousels, Packages, Blog Repurpose & Ideas
Four new creation tools turned Hookly from a hook generator into a full LinkedIn content suite — design carousels, bundle a full post set in one click, turn any blog article into posts, and never stare at a blank topic field again.
- New
Carousel Maker
AI carousel outlines plus a visual editor with 5 themes on 1:1 and 4:5 canvases. Export to PDF (LinkedIn document posts) or PNG. Paid plans export watermark-free.
- New
Content Package
One click produces a complete posting set: scored hooks, a full post, and a strategic first comment, all built from the same topic so they work together.
- New
Blog Repurpose
Paste a blog URL or text and get scored LinkedIn post variants with a before/after quality comparison — turn long-form articles into platform-native posts.
- New
Post Ideas
Structured idea batches with angle, category, and format for every suggestion, so your next ten posts are planned before you sit down to write.
- Improved
Personalized Generation
Opt in once and your tools start writing with your role, audience, and topics baked in — no more re-explaining your niche in every prompt.
- v1.4.0August 2026
Plan & Grow: Scheduling, Publishing, Feed & Referrals
Everything around the content: plan a posting pipeline, publish directly to LinkedIn, watch your feed for inspiration, and earn rewards for spreading the word.
- New
Post Scheduling & Direct Publishing
Queue up to 25 posts with a visual schedule and publish to LinkedIn directly from Hookly — no copy-paste detour.
- New
LinkedIn Feed
See your LinkedIn feed inside Hookly with AI suggestions on what to post about next.
- New
Refer & Earn
Share your referral link and earn rewards when friends join and start creating.
- Improved
Saved Hooks Organization
Folders and tags for your saved hook collection, so your best hooks are always two clicks away.
- v1.1.0April 2026Major Release
Content Scoring & Post Templates
We added an engagement score so you can evaluate your LinkedIn posts before publishing, plus a template gallery to help you get started with proven post formats.
- New
AI Content Analyzer
Paste any LinkedIn post and get an engagement score with specific suggestions on how to improve the hook, readability, and call-to-action.
- New
Post Templates Gallery
Browse templates across multiple formats including story, listicle, how-to, and hot take. Each template comes with a full example showing the structure in action.
- Improved
Hook Generation Quality
Tuned the generation model for more natural-sounding hooks that better match your selected tone and style.
- Fixed
Copy to Clipboard Reliability
Fixed an issue where copying hooks to clipboard could occasionally paste stale content on mobile browsers.
- v1.0.0March 2026Major Release
Public Launch
Hookly AI is publicly available. Our first official release includes the core hook generator, hashtag suggestions, and a free tier so anyone can try it.
- New
Hook Generator with AI
Generate LinkedIn hooks in seconds. Choose from multiple styles, tones, and get an engagement score for every suggestion.
- New
Full Post Generator
Generate complete LinkedIn posts with a hook, body, and CTA. Pick a format, control the length, and adjust the tone.
- New
Hashtag Generator
Generate relevant hashtags categorized by industry, trending topics, and niche tags to boost your post visibility.
- New
Free Plan
Sign up and get free hook generations every month. No credit card required to start.
- New
First Comment Generator
Generate strategic first comments in several styles: value-add, question, personal story, and more.
- v0.5.0January 2026
Private Beta
Opened the product to a small group of early testers. Focused on getting the core hook generation workflow right and gathering feedback.
- New
Core Hook Generator
Initial version of the AI-powered hook generator with basic style and tone controls.
- New
User Accounts & Authentication
Sign up, sign in, and persistent profiles so your settings and saved hooks carry across sessions.
- Improved
Generation Speed
Optimized prompt engineering and model routing to reduce hook generation latency.
- Fixed
UI Polish
Numerous bug fixes and layout adjustments based on early tester feedback.
- v0.1.0October 2025
Project Started
Hookly AI began as an idea and a prototype. This first milestone was about proving the concept: can AI generate LinkedIn hooks that actually feel worth reading?
- New
Concept & Prototype
Built the first working prototype of the hook generator to validate the core idea.
- New
Design System
Established the visual foundation including component library, color palette, and layout patterns.
- New
Project Infrastructure
Set up the development environment, CI/CD pipeline, and hosting infrastructure.
Stay up to date
We are shipping updates regularly. Check back often or try the product to see what is new.